We recently assisted our client TBA with the production of some animated films for their client Samsung. If you haven't heard of TBA you'll likely have experienced their work but just not known they were behind it. They're an awesome agency who creative live experiences for all your favourite brands - take a look at their portfolio.

Their live event experts wanted the films to provide context to the internet connected Smart Products that Samsung make and to demonstrate how Smart Technology can simplify the users’ life. The films needed to focus on the lives of the users and how the technology benefited them, rather than the technology in isolation. The films were to bookend speakers at a Samsung European Forum event that TBA were working on.  An animated approach was chosen in order to provide flexibility of construction of scenarios, and to convey a geographically agnostic environment that people of different nationalities would be able to relate to whilst being fun and light-hearted. The films were well received and contributed positive context to a fantastically successful event - here's some stills taken from the films - click through to see more.

Thanks for asking us to help on this project TBA - it was fun!

Tests running on the big screen

Tests running on the big screen

The films playing out at the event

The films playing out at the event