To sell a product, you just arm your audience with the details they need to make an informed decision, right?
We think that’s only half the picture. Your customers also want to know who they’re dealing with. You.
And that’s where FW can help. Part promo, part documentary, People Stories will highlight the uniqueness of your team, so your customers really get to know your motivations, your beliefs, your integrity. What makes you care, what makes you, you.
It’s this intangible, personable stuff that companies often keep hidden, but it’s invariably their best selling point. Together we can make authentic films which put real people front and centre in order to connect with your audience in a unique and meaningful way.
Drumroll please...! We were all pretty nervous about being filmed but with thanks to an amazing calming film crew and talented editing team we are all so proud of the finished product. I think it captures what Georgina Beauty Rooms is all about and shows off the amazing team who work at the salon.
Georgina W. — Georgina Beauty Rooms
It all starts with Narrative Development - working out what your unique story is and how to tell it in a compelling way. We understand the theory and the practice of storytelling, the story arc, the importance of jeopardy, the hero's journey.
Vox Pops means the voice of the people. It’s what happens when we put the general public or the attendees of your event in front of a camera and ask them about something. You don’t know what you’re going to get but you know it’ll be candid and provide insights and feedback.
