Out-of-Home Advertising.

Not sure how to fill that massive canvas or how to translate your YouTube campaign into something for exterior consumption? With our understanding of how to leverage large exterior screens and the viewing behaviour of an out of home audience we can help mastermind an impactful campaign.

This is where we take stills or video footage of the target out of home display and play an early render of the proposed concept in situ. It allows everyone to understand what the final film will look like and to make improvements where necessary based upon contextual understanding of the proposed solution.

This is the point at which we get our hands dirty building with pixels, LOTS of pixels. Our technical team works hand in hand with our creative team to ensure that the bespoke requirements of your outdoor display can be leveraged to maximum creative effect. We'll work with super high resolution screens running at super high frame rates, or teeny tiny screens - we don't mind.

Once we've made a film for your monster out of home display we'll need to ensure it plays back smoothly and beautifully in real life. We'll test to ensure the data rate gives the right balance of smooth playback and fidelity of image. We'll limit the RGB output if necessary (to avoid people walking by having to wear sunglasses) and we'll do a range of other processing to ensure the film plays back perfectly.

Sometimes we'll need to test to ensure that parts of the film which contain a lot of white aren't too bright, to ensure that we don't cause issues due to strobing effects in the film, and other considerations. This is Compliance Testing.