Seeding is a strategic approach to getting your film in front of the right eyeballs. Metrics is the process of running the numbers to assess the efficacy of your film and campaign. Modular film is a strategic approach to film and campaign design that allows us to configure and reconfigure a film, and film campaign, based upon what the metrics are telling us.
In other words, we want to create a feedback loop to help us understand how well your audience is receiving and responding to your film, and we want to then act upon that information quickly and easily to ensure your film or your campaign is as tailored to your audience as possible.
We work with you to understand your audience and where they hang out. We then create a campaign which shows relevant content to that audience on the channels where they’re most receptive. Common sense, basically.
Using tools such as Google Analytics and YouTube Analytics we’re able to determine the demographics of your audience, as well as vital information such as when and where they’re watching, whether they click through on the call to action, or click away mid-film. Big brother (and sister) is watching.
